70: The Filter Drop Campaign

The recent Filter Drop campaign and the changes made by the ASA to ban the use of filters when advertising beauty products has caused a shake up of the industry and sparked many conversations. While this is definitely a step in the right direction there’s still a long way to go. In this episode we’re discussing the effect of filters and overly edited images, how they change our mindset and normalise certain behaviours and ask whether we’re all victims of our own circumstance. We also talk about the new rules bought in by the ASA and ask whether rules that only effect the UK can have a big enough impact.

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